OVERVIEW
Our North Star goal was for PetCareRx (PCRX) to be the central, personalized resource for pet wellness that helps people be caring, confident, and knowledgeable pet parents so they can fully enjoy their pets and give them the best lives possible.
PROBLEM
There was no destination for a personalized experience for pet parents. No one provided a combination of commerce, services, expert content, and expert community that pet parents need.
AUDIENCE
Pet owners who are looking for products, advice, and knowledge for their pets.
ROLE
User Experience Designer
DESIGN PROCESS
We wanted a system that would be tailored to each User in hopes of converting them into customers. As the User answers questions regarding their pets, the site rejiggers and offers great products, expert advice, and connections to local pet service providers, all tailored to their needs.
We started off with mapping out PCRX's current and new proposed site architecture. This launched us into an ongoing brainstorm session to assign the major landing pages with specific features and highlights. We tackled each page with meticulous ideas of how it could be crafted for an individual User and make their experience unique to them.
DELIVERABLES
Information Architecture
Affinity Diagramming
Wireframes
Annotations
User Testing
Quality Assurance
PROJECT
www.petcarerx.com
COMPANY
Fluid